Business

Use Of Blue Color In Marketing

Color plays a very important role in the marketing world. Success in this field depends largely on the customer ‘s feelings and the product’ s ability to arouse positive feedback. The human brain is extremely sensitive to color and responds to color more than anything else. So color is a tool that advertisers cannot or will ignore.

Blue Thunder in Branding

As we have seen over and over again, the blue features are most noticeable in product logos of all sizes. But that is not the only thing graphic designer for website India does in branding. Websites, store displays, and packaging designs are all an integral part of brand designs, and, of course, blue takes on even more of those.

Let’s take a look at some of the most popular and efficient use of blue in branding projects around the world.

Blue logo designs

On the internet, you will find a lot of articles that will tell you that the color of the blue logo is the most widely used, and suitable for some industries than others. It is true in a sense, but there is no true limit to the popularity of this color.

Blue in website design

Marketing is not limited to logo design. Every customer touch site that helps customers create an idea for your product contributes to branding. Also, website information is a major factor in whether a user becomes a customer or just leaves a visitor. As blue evokes a sense of calm, stability, and clarity for customers, it is a good choice by graphic designer for website India.

Blue in packaging design

In the real world, lumbering elephants are exposed by the aggression of speeding midgets. How attractive the product is on the shelf ultimately determines the success of the product. Using blue in packaging is a great way to make people aware of your product. It is the most popular color in the world, so you can skip the first bar to easily connect with customers.

Blue on Landing pages

Color plays a very important role in landing pages. In fact, HubSpot A / B testing studies have shown us that changing the color of CTA buttons increases conversion rates, even if there are no exceptions. This is a good metaphor for you to strive for and allows us to see how the blue works in the forecast pages.

Brands often use landing pages to sell a product or collect data that will eventually be useful in marketing. If you have blue-based landing pages, the customer will conclude that you are a reliable product and that you are very open about sharing information. Blue is also very pleasing to the eye and can make the UX better than other warm colors of high brightness.

Blue in email marketing

Like landing pages, email marketing is the key to success of any kind. In fact, it is a powerful channel that delivers the highest ROI on any platform. So you have to prepare in the best way. Now how can you do that, and does color really play a role in that? Well, let’s take a look. The color you use in your email attracts special attention to each customer based on their customer journey. By using the right shade of blue, you can attract every type of buyer.

Blue in Social media marketing

Social media marketing is a completely different football game. As younger generations dominate social media, they look for unique features that will complement their screen. Blue is a unifying color for people who do not see color in the world. About 10% of people can see red and green in the main color set. Blue is their savior and allows them to experience social media like everyone else.

Blue is a favorite color for many, as they see it everywhere and have a lot of fun ideas and memories attached to it. People love styles on social media too, and the Pantone Color Institute has chosen shades of blue as the color of the season for the past two decades than any other. This makes it very popular on social media.

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