Social media marketing opportunities are expanding rapidly, and businesses are getting into e- commerce faster than they had planned due to the global business environment. New digital worlds are opening up with big name brands entering the virtual world. Social media platforms offer the opportunity to connect with customers where they spend their time, leading to increased brand awareness and more significant sales.
But the more we connect and socialize digitally, the more consumers seem to want a human experience: good customer service, feedback, and accountability.
Brands and marketers need to stay on top of what’s happening on social media platforms, and regular social media strategies require innovation. But most importantly, brands need to know what their customers think. So here are some of the top social media trends in 2022 that you can use to boost your business.
Social networks will continue to be a platform for purchasing goods and services in 2022 with the growth of commerce. This is the convergence of e-commerce and social media, where user-generated content, influencers, and consumer callouts added to posts encourage consumers to buy.
Brands must use the shopping feature on all of their social media platforms. For example, Instagram has link stickers that take consumers directly to shopping sites and shopping stickers that provide information about the product, such as price. Also check descargar reels de facebook
TikTok is relatively new to social e-commerce compared to Facebook and Instagram. But, with live shopping, they allow users to buy what they discover while watching the flow of a brand.
Social customer service
Professional services consultancy PricewaterhouseCoopers has published a report on the future of the customer experience. His research shows the need to integrate the human element into automation, artificial intelligence, and other technologies including social media platforms. The statistics highlight the following:
- 73% of people consider customer service to be an important factor in their purchase decisions
- 42% of respondents would pay more for a friendly and welcoming experience
- 65% believe that a positive brand experience is more influential than great advertising
Businesses need to go back to basics by using social media to build relationships and provide good customer service to their audiences. Social media platforms are the digital version of traditional word of mouth marketing, and news of good or poor customer service on social media spreads fast.
New digital entities in the metaverse
In the future, social media marketing could drive audiences not only to websites to buy, but also to the metaverse. The metaverse is becoming more than just a digital gaming platform; it is also a sales platform. Walmart is venturing into the technology metaverse , with things like trademark applications for cryptocurrencies and non-fungible tokens (NFTs), among many others. Check here for fb reels download
Gucci bought virtual land in The Sandbox, an Ethereum-based NFT gaming metaverse, and will start building a world on this metaverse platform. Follow the luxury brand’s Gucci Vault project, a mixed reality (MR) space housing NFT collections and vintage items for purchase. Adidas already has Bored Ape Yacht Club NFTs with a virtual collection of items similarly available in the physical world.
AR and VR campaigns on social networks
Augmented reality (AR) and virtual reality (VR) will become more and more visible in social media marketing. For example, research shows that in the year 2020 there were 2.69 billion video game players worldwide, with a revenue of $159 billion generated in that year: that number will increase to $3.07 billion in 2023. With this type By the numbers, gamers will begin to expect an equally immersive experience on the social media platforms of their choice.
Today, short-form content is used to sell products and services on social media platforms. Social media AR and VR campaigns should consider more long-form content such as interactive tours, self-guided quizzes, and instant product demos to sell socially.
Giving back is an innate human need. Today, people are more informed about social problems, whether they are local, national or global. Therefore, giving back will become an even more important trend in social networks. But it has to be done in an authentic, transparent and responsible way.
Consumers look at more than just the products and services they receive from a brand. They want to know what the brand stands for, and this must include giving back to communities in some way. Whether your brand highlights a community charity or encourages donations to a cause, consumers want to know that companies are genuine in their support. Remuneration should not be an addition, but a living value.
Being a responsible brand
Consumers demand that brands account for the commitments they have made. Companies can no longer say something and not comply with it. Social media platform Pinterest launched a feature called Merchant Details last year. It allows brands to highlight their values, such as “inclusive” and “responsibly sourced”, on their profiles.
Companies need to know what their customers are saying about their brand. If you claim that your company, product or service offers something specific, consumers expect just that. Or they will talk about it on social media, and managing these social media discussions will require an authentic and honest response plan.
What trends will emerge in social networks
The heyday of online shopping has meant a change in many companies that have launched a new business model, with social networks playing an important role. Customers expect the attention paid to them on channels like Twitter or Instagram to be faster and more personalized. Do you want to know everything about the social media trends of 2022?
The fusion of the physical world with virtual and augmented reality is giving a lot to talk about in recent times due to the announcement of Meta, the new brand with which Facebook is betting on a new reality through 3D avatars that will connect different digital environments, despite the fact that it is estimated that this reality will take between 10 and 15 years to materialize.
However, the conversation generated around the metaverse will continue to make headlines and make virtual reality, digital meetings, filters and augmented reality occupy more and more space on social networks. That reality sometimes exceeds fiction seems to be truer than ever, with proper names like Minecraft or Fortnite in which young people spend more and more time immersed.
User Generated Content (UGC)
The trends in social networks will be conditioned by the new functionalities and inevitably by the situation we have experienced with the coronavirus. The current context has made us change our habits and become more active with digital networks and platforms, as is the case with the rise of eCommerce.
User-generated content will grow exponentially, because users have it easier than ever to create their own content. Thanks to social networks like Instagram or TikTok, it is becoming easier to make videos and share content, eliminating certain technical barriers. This also affects brands, which must create content using these features, but giving a more professional touch to what they publish. Marketing
Professionals will continue to adapt to the post-pandemic reality, as brands and companies will have to enhance digital content to continue replacing face-to-face events, seeking new ways to relate to the community and related companies.
This also implies an adaptation in the way of consuming and in the audience. And it is that with the arrival of COVID-19, social networks increased by more than 500 million users worldwide compared to the same period of the previous year. This is explained by the need for information and entertainment that we need in such troubled times. Digital content will (again) outperform traditional content, due to the change in habits that we have been experiencing in recent years. At the same time, new ways of targeting and reaching other types of audiences will continue to emerge.
New marketing possibilities
While a few years ago the only ways to advertise on the network were ads, these formats today are perceived as highly invasive impacts by users. That is why social networks like Instagram are exploring new features to offer companies, such as different types of ads that allow users to be caught without having to leave the application itself.
That is why brands must consider how to make their products and services visible on the network, taking advantage of the different forms of sale offered by booming formats such as Reels or Stories and taking into account the increasing importance that the public gives to the corporate social responsibility. People want to stay close to those companies that care about the issues they care about.
The moment of micro-
Influencers Luckily, brands have realized that betting all their marketing money on campaigns with influencers that millions of people follow does not make much sense when a much smaller budget can be dedicated and better use it if they bet on micro-influencers well. Positioned in niche sectors that involve much higher conversion rates.
The rise of influencer marketing is an opportunity and a trend that will continue to dominate in 2022, with nearly 70% of marketers considering putting campaigns of this type at the center of their budget. Conquering new audiences through the content creators they trust on social networks and to whom they give part of their daily time is a success with which to expand your customer database.
The rise of e-Commerce
Another of the trends in social networks for the year 2022 in line with the previous ones is the rise of e-Commerce. “2020 was a very hectic year, also in the digital environment. The eCommerce has grown exponentially. So much so that it has already reached the levels forecast for the year 2025. This sharp growth, caused by the pandemic, has forced new online shopping habits on people who have traditionally tried to avoid it”, they say from Iebschool, innovation blog of Spain. In addition, he assures that “this new behavior implies interesting changes in the development of online sales integrated into most social networks. Digital sales in 2022 are expected to be much more social”.
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