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5 Examples of Qualitative Research Explaining It in Detail

It is easy to think of one specific kind of research, i.e., qualitative research. Qualitative research as a whole consists of many types of research. When talking about qualitative research methods, there are certain examples related to it. Now, you would be thinking about those examples of qualitative research. Do not worry, as the centre of today’s discussion is discussing those examples. But before jumping into the main topic, let’s define qualitative research.

Qualitative research involves collecting non-numeric data. The data can be in the form of text, video, or audio to analyse and conclude a topic. Many researchers use this method to collect in-depth insights into a social problem. Students of social sciences and psychology programs in particular use this research as a tool to identify problems happening around them. In simple words, qualitative research is the opposite of quantitative. The investigator does not play with numbers but with expressions and text responses.

Approaches to Qualitative Research

Investigators use qualitative research to understand how people experience the world. To do it better, they employ different approaches. There are many different approaches to conducting qualitative research, which is the basis to understand examples of qualitative research. A brief description of the five top approaches along with their methods is given by a best dissertation writing service UK as follows;


It is probably one of the most familiar and popular examples of qualitative research. Instead of relying on surveys and interviews, the researcher immerses himself in the environment. It is very much related to cultural anthropology. In this type of study, the researcher joins a culture often for years. He ultimately shapes himself into that particular culture. He also observes all the happening and problems of the culture. After carefully analysing all the elements, the investigator gives his verdict about the problem.

For example, a social science student wants to study the culture of the Masai people. Conducting interviews with people who have been there will not do any good to him. He goes there and lives with them for years. After spending years living with the Masai, he writes his research. The research is qualitative and, more precisely, ethnographic.


The narrative approach weaves together the sequence of actual happenings. This approach explains some kind of story, usually from one or two individuals. In other words, we can say that the whole research is presented in a story form. The researcher interviews or observes an individual for weeks or months. After this, he writes research explaining the story of the individual. The story can be in chronological order or not. The most important thing here is the narration. The whole research takes the form of a cohesive story. The tensions and problems of that particular individual can lead to the solutions. Though it is not the most widely used of all the examples of qualitative research, it is in use.


Phenomenological is the most appropriate word when research describes an event or phenomenon. The investigator uses a combination of techniques to conduct this study. Often in-depth interviews, usually 25 to 30, are conducted to gather the relevant data. Watching movies, reading documents and visiting places are other data collection methods for this study. As you study a phenomenon, you must have tons of data before drawing any conclusion. For example, a researcher conducts a study on the effects of online courses on learning. How have online courses revolutionised the education sector? Now, online study is the phenomenon that the investigator wants to study. Thus, he conducts in-depth interviews of the students and reads documents to draw his conclusion.

Grounded Theory

It is more related to the phenomenological study. The study mentioned above provides the essence of events, the grounded theory gives the background information. The data collection method of this example of qualitative research can be existing documents. The researcher can acquire background information from many different sources. The primarily conducted interviews are also a potential source to know the background. To establish a theory, the sample size of this approach is larger. Usually, a sample size of 26 to 60 is considered good.

Case Study

It is the last qualitative research type. It came from the Harvard School of Business. The case studies refer to an event or activity within an organisation. The researchers collect data to solve the problem that occurred in the event. For instance, the company increased the price of its products by 10 rupees. In response to this price hike, the sales were reduced. The investigator now reviews all the scenarios and studies the whole case to develop a solution.

Qualitative data Collection Methods

After discussing the examples of qualitative research in detail, let’s discuss data collection methods. A brief discussion of these methods will further help understand qualitative research method. The description of all the methods is as follows:


In qualitative research, interviews are the most widely used method for gathering data. In this method, two individuals talk to each other on an issue. One is the interviewee, while the other is the interviewer. The interviewer asks questions to the interviewee on the issue at hand. Based on the responses of the interviewee, the researcher draws a conclusion.


It is another type of data collection that employs asking questions. The investigator prepares a survey based on the research goals. After composition, the researcher sends all the questions to respondents. After the responses of participants, he then analyses them. The questionnaire is a widely accepted method due to its unbiasedness.


Humans are constantly collecting data through their observation. If they use this observation for a specific purpose, it becomes a method. In this method, the investigator observes individuals or events over a specified period. After careful observation, he draws his conclusion on the issue. The ethnography approach of qualitative research mostly uses this method.


Qualitative research is easy to conduct but takes a lot of time. The above-mentioned examples of qualitative research are the major ones. They will provide you with an opportunity to conduct thorough research and collect the right data.

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