There are many types of advertising, and vehicle graphics and wraps have been around since the invention of the automobile. From hot dog carts to mail trucks, business owners have used graphics and wraps to create attention-grabbing ads for their products and services. How do vehicle graphics and wraps help you increase your sales? Let’s take a look at three benefits of using them in your marketing campaign to find out.
The sales benefit is a no-brainer: wrap your car in a powerful brand message that people can see from their office window or from across the street, and watch your business grow. If you’re an attorney, a taxi company, or any other service provider whose sales are driven by foot traffic, vehicle graphics will certainly boost your presence. Anyone who’s seen an iconic marketing campaign—think Coca-Cola with Santa Claus driving an ice cream truck—knows how powerful vehicle wrapping can be.
Reach New Customers
When it comes to ways of reaching customers, you can’t beat a well-placed ad. Especially if that ad is a car wrapped in an eye-catching graphic design. Vehicle graphics (also known as auto wrap or car wrap) is a particularly effective form of advertising for two reasons. First, people tend to notice vehicles more than other mediums—and not just because we spend so much time in them.
Improve Brand Recognition
One of the first benefits is brand recognition. This is an advantage that business owners can get by having their name, logo or message put on a car.
Every time they drive around with their company’s name emblazoned on their vehicle. They’re creating impressions among prospective customers. Each time they pass a potential customer it’s a free advertisement for them to look at.
Vehicle wraps and vehicle graphics are great ways to spread brand awareness. For people to know who you are, they have to see you—and what better way than by literally driving past your storefronts every day on their commute to work. Digital signage is another valuable way to get your name out there, but it’s important that it looks professional. If you can display your name or logo on a truck that drives past a local high school each morning, no one will forget who you are advertising.
Build Trust with Consumers
New car buyers will undoubtedly notice your vehicle wrap when they drive by you on a busy street. This visual reminder can help them associate you with quality, performance, or other positive attributes that they want in their next car. And if they’re considering buying a new car soon, it could prompt them to come check out your dealership.
Transport Product Samples
As you get to know more people in your niche, build business relationships, and meet new prospects, you’ll naturally collect a lot of sample products to give away. These samples might include food items such as hard candies or cookies. Samples of non-perishable goods like cleaning supplies or tools, or even branded merchandise with your logo on it. Transporting these samples is a great way to spread awareness about your brand.
Website Traffic Generator
One advantage is that these can help you reach a broad range of people who might not otherwise see your business or brand. One reason is that simply driving around town can’t be targeted as precisely as online ads. Where you can target specific demographics. Another reason is that a lot of people don’t like to look at billboards while they drive; they feel they distract from their enjoyment and safety on road trips.
Positive Return on Investment (ROI)
Vehicle graphics and wraps allow businesses to get an extremely high return on investment advertising. This means that they can advertise their brand or business while also making a large amount of money, depending on what they decide to promote. They’re also proven to boost revenue by anywhere from 2% to 35%. And when you choose professional, experienced vehicle wrap company in London like Team Wraps UK. You can rest assured that your company will have a positive ROI as well.
Target Audience Marketing (TAM)
Branding your truck with eye-catching, attention-grabbing vehicle graphics can be a great way to advertise your company. A recent study shows that over half of all London surveyed between ages 18-55 are influenced by what they see on their commute. Marketing your business or product through TAM allows you to reach a broad range of individuals that you may not be able to reach through other means. This is due to their visual nature. Which makes them more likely to catch eyes than traditional advertising such as print shop near me or radio ads.
Less Expensive Than Traditional Methods
Not only do vehicle graphics save you money, but they’re also less expensive than traditional methods. Studies have shown that 50 percent of customers claim they’d be likely to purchase a product or service after seeing it on a car! Now that you know how great vehicle wraps can be. There’s no reason to continue driving around with old or outdated images on your car.