Designing an eCommerce website isn’t solely about building an online portal for selling products. There’s a lot of importance given to creating an aesthetically pleasing online experience for shopping. This comprehensive post walks you through the most incredible practices. Different parameters are there to determine the success of the eCommerce website. Some of them are:
- Product quality
- Shipping costs
- Brand recognition
- Return policies
- Customer service and
- trustworthiness
But thoughtful UI & UX designs also serve a fundamental role in offering customer satisfaction alongside a friction-free experience. Not only does it convert potential clicks to actual eCommerce transactions, but good ecommerce web design in Melbourne should make consumers return. So, let’s understand the specified UI web design requirements required for an eCommerce business.
Different eCommerce UI Design Elements
The appeal of the website is the significant driver of terrific first impressions. Here are the user interface design tweaks for ecommerce businesses:
Follow Your Brand Identity
The branding must be apparent throughout your website. Selecting colours that reflect your brand is the most important consideration. You need to set a style to choose the right products. In addition, ensure your brand experience is constant around all the channels – be it in-store, a mobile platform, or online. In this process, you can build a solid relationship between your brand and customers.
Adopt Visual Hierarchy
Most important content should get displaced above everything else. In certain cases, using white space to introduce items closer is better than pushing crucial content into irrelevant sections.
Refrain from Over-Designing
Always limit your font formats like sizes, colours, and font face. When your text includes too many graphics, you may face challenges while including some ads. For this reason, it’s better to use background colours and high-contrast texts to make your content clearer and more defining.
Only Select the Familiar Symbols
It’s better to stick to the known symbols rather than selecting unknown icons that may make your website look superficial and unrealistic. Use symbols and icons that are seamless to identify. The unfamiliar icons will just confuse your shoppers. So, a decent way of avoiding such confusion is by providing labels for the symbols & icons.
Refrain from Using Popup Windows
There’s no denying the fact that the popup windows are a complete distraction. So, shoppers might not like them even when they have valuable information. As a result, they may dismiss them as soon as they appear. And once a prospect leaves out of the page, it’s hard to get that customer back to your website.
Online shoppers seek frictionless experiences regardless of what services they want to get. For ecommerce web design in Melbourne, creating it by keeping the aforementioned parameters will help you in the long run. Now you can make your prospect’s online shopping experience more enjoyable.
Now that you have learned the strategies to take your UI design to newer heights, implement them accordingly, welcome passive shoppers, and turn them into loyal consumers. Schedule an appointment with DASCX Consulting PTY LTD for further information.
