According to the Ranking Factors research study, there are six crucial considerations that are stated below in ascending priority:
- Direct website visits
- Time on site
- Pages per session
- Bounce rate
- Total referring domains
- Total backlinks
This list makes one thing abundantly clear and traffic for SEO is crucial to the success of your website as well as The amount of measurable traffic your website receives is not as important to Google as how consumers find it and what they do there.
Let’s examine how the key ranking criteria impact your search engine optimization (SEO) and discuss how you may use this information to raise your placements in search results.
1. Traffic Direction
Many visitors may come from the nebulous “direct traffic,” if you’ve ever checked your website’s analytics to see where your traffic is coming from. Let’s revisit The Difference Between Direct and Organic Search Traffic Sources from a previous Smart Bug Media TM article to get a better understanding of what exactly direct traffic is.
2. Time spent there
How long visitors stay on your website after they arrive is the top two ranking element, according to SEMrush’s analysis. If visitors only stay on your site for 30 seconds before leaving, are they actually reading your content? Low time on site is a sign to Google that your website isn’t satisfying visitors’ search requirements. On the other hand, visitors who lingered on your website for a while were probably successful in their search and took the time to read your content.
3. A session’s pages
The number of distinct pages a person views while they are on your website, or pages per session, is the third most significant ranking criteria. As a sign of interesting content, easy website navigation, and a clear user path, Google takes this into consideration.
4. Jump Rate
The quantity of visitors to your website who leave after seeing just one page is known as the jump rate. Every website has users who leave quickly, but if the bulk of your visitors do the same, there may be a problem.
The referral traffic for SEO to your website is a consideration in rankings five through eight. This refers to visitors who arrive at your website via links on other websites. These might be blog entries, articles, directories, or partner websites (among other sources). Your positions are unlikely to change if you increase the values for one component but disregard the others, as SEMrush’s report reveals that all of these factors directly influence one another.
Links that point back to your website are known as backlinks. A referring domain could have several backlinks to your website, which is how they differ from backlinks.
According to SEMrush’s analysis, a domain’s position in the SERP increases with the number of backlinks it has. Total follow backlinks are related to the total amount of backlinks the domain has in the same way as referring IPs are related to referring domains, and they also have an impact on the domain rankings. Follow backlinks are links that the link poster has not designated as “no follow.” “No follow” links lose their SEO benefit. More information visit our site.