So you’ve decided it’s time to hire a logo design company instead of doing it yourself, but you’re afraid because you don’t know how to express what you want. (Or perhaps you’ve had a horrible experience with the company before and are hesitant to hire once again). You’re scared that after spending so much money, you’ll end up with a design that doesn’t match your vision. You know it’s time to give over the controls to a pro, but you’re stuck because you can’t communicate your “vision in your brain” to someone else.
You need to know a few important things before hiring a professional for your brand. But before we discuss those important things, let’s look into the importance of a logo for your business. A logo is a symbol that represents a company. It is made up of graphics and text. A good logo will communicate all a firm wants to tell in a simple symbol. It is a crucial indicator that the public can recognize a brand. We can quickly imagine the Swoosh, the ‘M,’ and the apple with a single bite cut off when we think of iconic companies like Nike, McDonald’s, and Apple.
Tips For You
Many people are caught between hiring a logo design firm and doing it themselves. Costs aren’t the only factor. You may also save a lot of time by hiring an expert. Designing a logo is essentially a one-time investment that pays off big time.
1. Get Clear About Your Direction
Determine your target demographic and the message or vibes you wish to send with your products and services. What separates you from the competition. As a result, be specific about the platforms and mediums your brand will appear. There’s a good chance that many design components won’t look the same across all mediums. Before you hire a professional, make sure you understand all of the platforms your brand will be displayed the bulk of the time.
2. Gather Some Inspiration
If you’re scared to work with a designer because you don’t know what you want, take some time to look at various logos and websites and write down what you like and hate about them. If you’re hesitant to work with a logo design company because you don’t know what you want, take some time to look at various logos and websites and write down what you like and hate about them.
Keep in mind that the inspiration you present allows the designer to get a glimpse into your entire concept. The designers’ goal isn’t just to recreate those inspired pictures; it’s to take that general concept and shape it into a brand that’s uniquely yours. So, while you’re pinning fonts you like, have an open mind and focus on the font style rather than pinning solely designs with one specific font. Make it clear what you want and what you don’t like about a certain inspiration image, typeface, or graphic. Do you like how it looks like it’s done in calligraphy? Do you like how it appears to be handwritten? Designers work best when given inspiration, but you should expect them to use their imagination and create something even greater than you envisioned.
3. Know Your Budget
I understand that discussing money can be a sensitive topic for some, but the reality is that when choosing a logo design company, you must have a budget in mind. Designers have various degrees of experience, and their costs will reflect this. A fully custom-designed and developed website will cost more than just inserting a logo into a pre-made theme, so be realistic about the level of work you require within your budget.
Another wise strategy to save time and money when picking a custom logo design firm is to do a portfolio study. A portfolio is a collection of previous projects performed by a company for its clients. A brief check at a portfolio can give you an overview of the work tactics and concepts that a firm uses to complete the project.
Most firms have portfolios on their websites; however, if this is not the case for a firm, contact them through email and request a portfolio. It becomes much easier to make a hiring selection after you have the portfolios of the selected companies.
5. Get References
Ratings and testimonials aren’t always reliable indicators because internal and external stakeholders and competition might manipulate them.
When you’re looking for a freelance logo designer or graphic designer, there’s one thing to keep in mind. You must thoroughly evaluate each possible designer’s abilities, and one component of these evaluations is obtaining professional references.
A reputable custom logo design company will gladly give professional references. They’d also be willing to talk about their knowledge of the software you’ve chosen and their ability to create complete projects, from ideas to print-ready designs.
Whew! That’ll do it for today. I do realize how hard it can be to begin the branding process, so I made a checklist to help you narrow down your goals and explain them to your designer. I hope this blog will be helpful for you.