There may be no more effective or cost saving method of online promotion than article marketing, but there are still many people who are unaware of the benefits.
You shouldn’t consider jumping into article marketing if you don’t understand how it can help.
While many think of article marketing as a way to build authority, this can only happen when it’s done properly. Yes, you can most certainly build authority, but in order to do that you need to create valuable, compelling content on a regular basis so that it can organically create a series of links that create exposure. A solid SEO campaign is also crucial to your cause.
Following the aforementioned method will help build backlinks and authority within the search engines, so if your only goal is to create an authoritative site, articles will help. This should not be your only link-building technique, though, as there is much more you can get out of article marketing, starting with the opportunity to dominate long-tail keywords.
When we say “long-tail” we are referring to sub-niches that exist under your major niche. Going with a popular niche like “home loans” is fine, but it can be nigh on impossible to dominate a category that is so commonly used by others. The way to build dominance is to embrace long-tail methods, using specific phrases such as “Ohio bad credit home loans.”
You should have no issue attaining top 10 rankings, as the competition for the sub niches is a lot less than you would ordinarily find for simple niche choices. If you choose to stay with the simple niche selection, you will have a long hard road ahead if you want to crack the top 10.
One of the easiest ways to get ahead and dominate long-tail markets is with the use of article marketing. Article directories, which we will discuss later, allow you to use their authority and exposure to the search engines for your own benefit in the following ways:
1. The ability to get traffic to your pages by adding direct links within your signature block. All of the articles that show up in article directories automatically rank in the search engines. If you target a long-tail niche, you really should have no problem ranking and therefore generating a wave of traffic to your site via the directories.
2. You can also build authority for your sites and individual pages that are linked to the articles you submit. This generally leads to a higher ranking for each of those pages, and while the links themselves are particularly strong, the long-tail phrases that are targeted should be enough to easily land you in the top 10.
Another benefit that comes from submitting articles to the directories is that other bloggers, Ezine publishers, website owners and more are allowed to use your content for their own specific needs.
Both you and the person using the content benefit from this practice, as your articles then get more exposure and backlinks. The issue here, though, is that the content is often stolen by spam/scraper sites. Although this will have no effect on your ranking, it can be painful to see your hard work essentially being stolen.
One of the problems that this type of theft creates is that the content is often used without the links to your pages being added at the end.
You can spend an inordinate amount of time fretting about this practice, but it really does no good. There is pretty much nothing you can so about it, so your best bet is to forget about it and move on. If you do decide to try and do something, be prepared to spend a ridiculous amount of time and money to make it stop. What you need to know is that the vast majority of these scraper sites are junk and will shut down without the spammer seeing any profit from their illegal efforts.
You also need to consider that syndication of your articles does not deliver the type of benefits that many people would have you believe. The sort of exposure that you would get from a widely syndicated article rarely if ever happens, so don’t waste too much time trying to get syndicated. It’s better to focus on the aspects of article marketing that do yield positive results.