Seasoned Marketers fully understand the value and effectiveness of article writing. It generates readers and potential customers to their sites in a relatively short period of time. Unfortunately, many marketers are great at marketing but have a big problem sitting down and writing their articles! So, let’s break down the simple process of producing good articles to promote your business.
You Need a Good Topic:
Your topic should be something that is associated with or directly linked to your business and website. You want to target people that are interested in what you are offering. Readers searching the internet for something specific do not want to waste their time going to a site that offers articles they are not even remotely interested in.
Grab Your Title and Write Your Introduction:
I would start by writing your introductory first because sometimes the title will not come to you until later on. Don’t get terribly bogged down with the introduction, you are simply giving the reader a generalization of what the article is about. You want to grab their attention and hold their interest so they will move on to the entire article. Usually after completing your Intro, you will come up with a good title that works. If not, just keep writing and get back to it later on.
Draft Your Content:
Start off by writing down important points that you want to cover in your article. Just write them down as they come to you and don’t worry about their order. The idea is to think about topics you want to cover within the article.
You might come up with a topic and have a thought you want to add to it, so go ahead a write it down as well! Once you have created a nice draft, start grabbing the topics and putting them in the order you want them to appear.
Write Your Content:
This is the time to start filling in valuable information for each one of your topics. You want to give readers a clear understanding of what you are covering so they are clearly informed.
Rule of thumb, your best chance of getting your article published is to keep the word count around 800 words. It really should not be less than 600 words or longer than 1,000. Another reason for this is that readers’ attention span has shortened over the years and if an article is too long, they’ll get bored and move on.
Do not make your article sound like an advertisement. You want publishers to see quality in your articles so their subscribers will appreciate and enjoy reading it.
Do Not load your article down with links to affiliate opportunities or sites you want to promote. Do Not even link to your site! Publishers ignore articles that are loaded with unnecessary links. If you feel you need to link to a resource, link to the main web site URL. You will be able to link to your site in the Resource Box at the end of the article.
The Resource Box:
This valuable little box appears at the end of your article. You will provide information regarding yourself, i.e. your bio. Similar to the bio of an author that appears on the dust jacket of their book. Readers want to know about the author of your article because it will give you credence.
Write some information about yourself and include a link to your website(s) that has applicability to your article. The Resource Box information should be very brief, containing two or three sentences and that’s all. Too much information or too many links will take away from your article and make the whole process moot. This turns off readers and publishers alike.
Editing and Proofreading:
After writing your article, put it down and walk away from it for a day or two. When you come back to it, your thoughts will be fresh. This is the time to look at your article in a whole new light. You will find some things that need changes or possible removal.
Editing allows you to bring in a smoother, better flowing content and therefore, a better article.
Proofreading is when you make sure all your words are grammatically correct and words are spelled correctly. A poorly written or misspelled paragraph will leave readers not understanding what you are talking about.