When writing an SEO article, it’s simply not enough to deliver a well-written piece that readers will love. The fact is, you may not even have anyone reading your piece if they can’t find it. In order for your article to rank on Google and the other major search engines, you need to include keywords that they will love. Search engines use very specific algorithms that help them quickly identify websites and content that is relevant to the search term being used. If you can find out which keywords are in demand, you can work them into your article in a way that will get them noticed by the search engines.
If you run an article writing service and want to deliver an SEO article that your clients will love, you need to have an understanding of how keyword work and which ones to use. The good news is that there are a few ways to get to the heart of keyword, some of which are free, and others that come at a bit of a price. Let’s first take a look at a free option, but one which requires a little bit of work on your part.
For the remainder of this article, let’s assume that the SEO article you need to write is about dress shoes for women.
What you would need to do for this first keyword search is to use “dress shoes for women” as your search term. You then need to look at each of the results delivered on the first page of the search engine you use. When you open the page, right click anywhere on the page and select “view source” from the menu. This will show you the coding of the page, which will include the keywords used on that page. Search for the common terms used in each of the top sites and use those in your SEO article, making it still sound natural, of course.
Another great freebie that would be invaluable to your article writing service is the Google Keyword Planner. This fantastic little tool is incredibly easy to use and will show you exactly which keywords are popular with Google users, offering single keyword and long tail keyword options for each search. You will see exactly how many people are searching for that term on a regular basis, which is great for your SEO article. It’s also a good idea to pay attention to the lesser used keywords, as they may hold some real value for the client.
There are a number of software options out there that deliver the same sort of service as the Google Keyword Tool. They dig a little deeper than the Google option, since the search engine tool is basically designed to help folks find keywords that are of financial value when using the Google Adwords service. You can expect to pay in the region of $50 to $100 for a good piece of keyword software, but since that is usually a one-time payment, it’s actually very good value for an article writing service.