The body of an article is its primary content. It is the part of the article where you must gain the trust of your readers and encourage them to click on the link which you will put in the signature that would be at the end of the article. This is very important since the primary goal of writing the article is to get traffic, which will be impossible if you are unable to get them to fully read the article because your signature will most likely to be at the very bottom of the article.
Don’t let the importance of quality in an article scare you off.
You don’t need a Degree in English Language to write a quality article. In fact, I have generated several thousands of visitors through my articles and yet, I am not even a professional writer. Don’t bother too much about your grammar; you can always get away with that. What you most definitely won’t get away with is if your writing doesn’t make sense. However, I recommend hiring a ghostwriter if you have extremely bad English.
Articles should be easy to “scan.”
Internet readers do not usually have much time to waste, 80% of these people will try to scan through your article to see if it contains what they are actually looking for and if they don’t find a clue to give them the assurance, they will move to the next article, remember the internet is wide. Your title is the first thing they will check and if it is compelling they will open it.
As soon as they open your article through the title, they will be taken to the body. Remember they are looking for quick and easy information. Failure to meet this need will result in them moving on because if you are unable to give them that, someone else surely will.
So, you basically should make sure your article is easy to scan through, so they can find reasons to read and hopefully, checkout on your signature.
Here are few things to consider doing to make your article easier to scan.
– Use bullets and lists – bullets and lists are a great way to format your article to make it look easy to read.
– Use more paragraphs – Using many paragraphs in your article will make it easier to read. Having 5 or more paragraphs for each aspect of the article, is far better than having only 5 long paragraphs in the whole article. Many people often mistake writing for the web to writing to please English teachers in school. You do not need to follow those rules, teachers/professors have more time to read your articles but the internet readers/researchers don’t, so, you need to keep their attention grabbed.
Articles are bait!
The goal of your article body should be to give the readers what they actually want. Your article should be a kind of trap to make them visit your site. Now let’s say for instance that your article is about “eradicating pets from gardens” and you gave the exact effective procedure in the article, do you think they really need to click on the link you put in the signature? HELL NO!
Don’t get me wrong here; I am not saying you should give them some crappy advice. Give them some very good information but be sure not to give them just everything they are looking for, in order to establish a reason to click on the link in your signature.
Long articles or short?
This is a very common question, but the answer is very simple. First, you need to understand that you are submitting these articles to drive traffic from the directories, rank for long tail keywords and create backlinks to your website. And each article you submit will give you these exact same results, if you write them effectively.
From the above, uploading two 400 words articles will help you drive more traffic to your website any day than to have one 800 words article uploaded. So, instead of uploading that 800 words article you have written, I will advise you to slit it into two articles into two several parts.
The ideal word count for an article is 400 words. Going over that really won’t hurt, but you can be more productive by saving yourself some time to work on other things by writing less. If you have to write more than 500 words on a topic, try getting it up to 800 and give it the treatment in the above paragraph. You can submit one to the article directory and the other to your website.
In this case, you can ask the reader of the article you submitted in the directory to read the remaining part of the article on your site, therefore getting extra visitors. You will have to do this in your signature of course. You can’t take away the effectiveness this strategy will add to your article marketing campaign.
It is believed that the more the words an article contained, the more the chances of picking up random search engine results. Search engines will basically serve your articles only for the words their crawlers found in it, which means that the more words you have in the article, the better your chance of getting traffic through it.
This is the truth, because you will get a few more visitors through long tail results longer articles. In most cases anyway, the small amount of extra traffic won’t be able to equal the amount of traffic you will drive with two articles.
DON’T promote in the body
Use the body of your article to build trust and credibility with the reader and establish yourself an authority in the topic. You don’t want to scare them away by talking about your business, product or service.
You should add one or two links with anchor text to the body of the article, if it is allowed by the article directory. This can be very helpful for Search Engine Optimization (SEO). But don’t forget to not make a reference to your product or service in here.
Because there is spam all over the place, people are more alerted these days. They don’t like to be forced to buy things. Most article readers are looking for free information and when you start pushing your product or service too early, there is a possibility of losing a huge portion of them to other article owners.
An article publisher once suggested one should give with the article body and take with the signature.
After you have given the value inside the body, it is time to reference your business, product or service. This of course should be done only in the “signature” of the article.
Many of your readers will be okay with this, at least you have established yourself as an authority in the topic and they should be believe you.